Anyone who’s been in business for any amount of time knows this indisputable truth: We want to do business with people we Know, Like and Trust. And aside from a face-to-face, in-person encounter, the fastest way to create that type of engagement and experience with your clients and customers is through online video. With that in mind, here are 4 different “Do it Yourself” tools and resources you can use right now to create professional-quality videos for your brand or business. One of the more popular new video software programs to hit the scene in recent months is VideoMakerFX.

It’s a desktop software that works on both Macs and PCs. VideoMakerFX enables you to create professional-quality, animated videos and stories in just a few minutes.

The best part of VideoMakerFX is that everything is already done for you. The videos, text effects and characters are already animated. In addition, the premade storylines (many with a business theme) are easy to follow. All you have to do is type in some text or upload a logo and you have a finished video! Here’s an example of a video I made on how to craft compelling LinkedIn invitations that took me about 15 minutes to create: VideoMakerFX comes with scores of templates, characters and business- or product-themed stories (with the option to buy more for an additional monthly fee) already loaded onto the software. Each set of stories or videos is broken into 5-, 10- or 20-second long “slides” that you can drag, drop and rearrange in the video editor. You just arrange the slides in the other you want, add in text, and then customize as much or as little as you’d like for each video in terms of extra animations, effects, fonts, colors, etc. Sure, many of us already know you can shoot 1080p, HD-quality video on the newest versions of Apple’s iPhone and iPad, and that many non-Apple tablets and phones feature similar offerings. But how many devices alsoinclude free, built-in moviemaking software (iMovie) that’s fairly simple to use and allows you to create slick videos that you can upload to YouTube or Vimeo on the spot? Now, before you jump into the moviemaking business, you’ll need to make sure video maker fx software you have a method for holding the iPhone or iPad steady. (Nothing is more distracting than a shaky camera!) There are a bevy of tripod attachments and other add-ons you can purchase to ensure steady shots with mobile devices. My favorite tripod-ready attachments for the iPhone include Glif and Anycase, but of course you should research any accessories on your own before purchasing. (Note: I offer these and the product suggestions that follow based on my personal experience, but I am NOT officially endorsing or suggesting you must purchase these items instead of something else. I’m also not affiliated with any of these brands or products in any fashion.) When it comes to the iPad, I love using Makayama’s tripod mount – it fits easily on any standard tripod and helps with steadying my iPad for standup shots and scenes.